If you need in search of a hosting service then you won't be surprised to see the words "unlimited features" in the packages provided by hosting providers. There are numerous companies that can provide customers with massive resources, but only a small number of customers can make full use of the resources offered to them.
As with any other field, it is inevitable that there are some big players that control the sales while another group of players are less successful in sales. Similar to the rule of 80/20. Thus, many hosting providers use 'unlimited features' because they are forced to. Instead of competing with the ones that offer more or less features, they prefer to say that they have all the features. If you need more or less resources, things can be done with just a click of a button on the website's control panel. With no extra or special work needed for it, providers have no hesitation at all to offer unlimited resources. While more and more companies are performing this action, they still have to compete to win more customers. They'll have to provide extra features like Ruby on Rails in order to remain competitive.
It use to be a thing that customers are wary of in the case of unlimited resources due to the fact that they free minecraft server are concerned that the providers are running on cheap hardware and this might affect their website's performance. It was once an issue, but today with the cheap price on hardware things are a bit different. The website's performance will not be degraded. This is due to technological advancements that make things more effective than they were before. Therefore, in the next few days, all web hosting provider will provide unlimited resources because it will become an industry standard. Any hosting provider that does not provide this will just be left out.
You now know the reason why companies are coming up with these sorts of services. It's a necessity to change the way things are done in the industry. If they don't provide the latest technology, they'll be in a position to go out of business. Therefore, they need to provide unlimited resources to stay in the game. Therefore, we can be sure that every company will be offering this kind of package in the near future.